Vendor Management Strategies for the CIOOracle Corp.'s Siebel CRM and SAP AG's CRM programs were the most popular suites, but the report found nine other strong contenders in the 13 applications it looked at.
Forrester, based in Cambridge, Mass., predicted that spending on CRM will grow from $8.4 billion in 2007 to $10.9 billion in 2010, driven by a push by companies to sell more to their current customer base and refine how employees interact with those customers.
But even as companies look for more CRM applications, consolidations are giving them fewer vendors to choose from. Meanwhile, SAP and Oracle are targeting more small and midsized businesses (SMBs), while companies stronger in the midmarket – like Microsoft, Rightnow and Salesforce.com – are expanding into the enterprise.
The original version of this story appeared on TechTarget sister site SearchCRM.com.
Requires Membership to View
To gain access to this and all member only content, please provide the following information:
By submitting your registration information to SearchSystemsChannel.com you agree to receive email communications from the TechTarget network of sites, and/or third party content providers that have relationships with TechTarget, based on your topic interests and activity, including updates on new content, event notifications, new site launches and market research surveys. Please verify all information and selections above. You may unsubscribe at any time from one or more of the services you have selected by editing your profile, unsubscribing via email or by contacting us here
- Your use of SearchSystemsChannel.com is governed by our Terms of Use
- We designed our Privacy Policy to provide you with important disclosures about how we collect and use your registration and other information. We encourage you to read the Privacy Policy, and to use it to help make informed decisions.
- If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States.
